Concept · Visual Identity · Animation Explainer
Hot Yoga needed a way to introduce their concept with clarity, confidence and emotion. Something that could attract new members and communicate the feeling of their studio before anyone ever stepped inside.
I developed a refreshed visual identity and a suite of motion-driven content designed to translate their atmosphere into something people could instantly connect with. The visuals were created to be flexible and easy to use, giving Hot Yoga strong assets for both social media and their website.
Today, the material is actively used across their digital touchpoints. It helps introduce new members to the studio, strengthens their brand presence, and serves as a key sales tool for explaining what makes Hot Yoga unique.
